LEARN THE SECRETS TO CONNECTING WITH MORE CUSTOMERS
I've always loved stories, but I struggled to connect my storytelling background to the cut-throat business world. Then, as I was quickly running out of options (and money), a chance meeting forced me to think completely differently. I started my own experiment and applied the principles of great stories to sales and marketing - and that's when everything changed...
BUY BOOKHOW YOUR BRAND STORY CAN TRANSFORM YOUR VALUE
In this video I share:
- the one thing that will make your audience care about your brand and what you do
- how to transform your value by tapping into the emotional needs of your customers
- why giving your customers what they want is the first step to growth
WHAT TO EXPECT FROM YOUR AMAZING BRAND STORY
Your Amazing Brand Story walks you through the formula to create your unique, simple, brand story that will attract more customers.
Spark Engagement
Position your brand story so your message is crystal-clear and instantly engaging.
Create Connection
Discover how to cut through the clutter and connect at an emotional level with your audience.
Make an Impact
Shift your brand from one of many to having a unique story people seek out and talk about.
MY STORY
From studying the art of storytelling to writing TV ads to performing in professional theatre - if it involved a story, I was there. Then I decided to make marketing my life, but I soon became confused. Why were so many business leaders and brands so jumbled and therefore dull, in the messages they were trying to deliver? Where had the stories gone?
So I started my own little experiment inside some of the world's biggest brands including McDonald's and Krispy Kreme. I took the principles of storytelling and applied them to marketing. I started small and learnt, and failed, and tweaked until I de-coded how to create and tell stories in business. Then I got bold, and with the support of some incredible people, created stories inside Nike for seven years with outstanding commercial success. Since 2014 I've helped people and companies of all sizes build their own brand stories that make more customers listen and connect.
BUY BOOKWHO'S YOUR AMAZING BRAND STORY FOR?
We know we can help you generate fantastic results by building and telling a better brand story. We've helped many others create amazing results....
Now it's your turn.
BRANDS
Craft your brand story to attract more customers and keep them coming back.
EXECUTIVES
Use stories so your message is heard and creates change with the people that matter.
SALES
Transform your sales pitch from functionally excellent to emotionally compelling.
WHAT OTHERS ARE SAYING...
From the experts, thought leaders and those with amazing brand stories who have read the book.
"A storytelling masterclass for those prepared to lead."
Simon Hammond, Author, Entrepreneur and Adjunct Professor Swinburne University
"Your Amazing Brand Story will change the way you think about using stories in business forever."
Lyndell Pond, Managing Director, ACMN Marketing and Advertising
"The mystery of brand story, solved in a story... so damn good."
Michael Scott, Chief CX and Data Officer, Rip Curl
Who's the book for?
Is the book available as an eReader?
Is there an AudioBook version?
How long does the book take to read?
"To be a better storyteller you must first fully understand the hopes and dreams of those you seek to serve - not just what they say they want but uncover what motivates them deep inside. Only then can you take them on the journey."